Understanding the User's Journey Our discovery process began with a deep dive into how luxury car owners interact with navigation systems. By conducting user research, observational studies, and interviews, we identified critical navigation challenges: Input Overload: Users reported frustration when entering destinations due to cumbersome touchscreens, unresponsive voice commands, and confusing menu structures. Complex AR overlays often felt more like a distraction than a helpful guide. Fragmented Information: Real-time traffic updates were hard to locate or interpret, especially during high-stress situations like rush-hour commutes. Augmented reality (AR) navigation guides failed to integrate seamlessly with map visuals, causing disorientation rather than clarity. Redundant Tasks: Drivers expressed annoyance at repeatedly entering the same destinations or adjusting settings because the system lacked adaptive memory. Features like preferred route optimization, traffic avoidance, or scenic route options were either buried in submenus or not available. Safety Concerns: Drivers frequently diverted attention from the road to correct navigation errors, select settings, or interpret unclear instructions. A lack of effective voice command integration led to unnecessary screen interactions, increasing cognitive load.